Cut the Fat

I was on the F train this afternoon and saw another anti-obesity ad sponsored by the City of New York and wholly endorsed, I'm sure, by the mayor. The ad said "Cut the Fat" and had a picture of a chocolate covered donut for the letter c in cut, a double (or maybe it was a triple) cheeseburger for the letter e in the, and a stack of potato chips to replace some letter (I forget which) in the word fat. The only thing this ad did was make me want a donut, a cheeseburger, and some chips. Oh and I wanted to wash it all down with a big, sweet soft drink. I'm sure that's not the message the city is trying to get across here.